A Simple Difference Between Traditional R&D and Design-driven Innovation Methods

This Innovation Highlight speaks to the relationship between traditional R&D methods and the new design approach geared towards innovation.

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This Innovation Highlight speaks to the relationship between traditional R&D methods and the new design approach geared towards innovation. Inspired by our podcast guest, Business Designer David Schmidt, we share a little on the ‘exploit and explore’ framework, where companies have to exploit their current business models while exploring new avenues and opportunities that lead to innovation.

Feel free to send us a message if you will like to know more about the Design-driven Innovation Method.