FMCG Brand Innovation

Episode 5: Review of the Corporate Website of a Big FMCG Brand in Nigeria

Why is it important to effectively represent a brand across all digital channels? In this latest episode of UX Weekly, we review the corporate landing page of a big FMCG brand in Nigeria. We pointed out areas that need improvement for better brand reputation. Do watch and remember to subscribe for upcoming episodes.

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Digital brand reputation could be formed by visitors and customers who use corporate website of FMCGs. Before now, websites displayed information about companies, their offerings. Now, both the information as well as the design builds a strong image and impression on a visitor. A poorly designed corporate website of a big businesses could mean paying less attention to brand representation and minute details. Visiting websites of big multinationals creates instantly an impression of what they represent, not just what they do. In other words, websites nowadays shows excellence and reveals the culture of the management of the organizations. It therefore becomes very vital that all digital representations of a brand must carry the same message and impression the brand wants to pass across to customers.

Why is it important to effectively represent a brand across all digital channels? In this latest episode of UX Weekly, we review the corporate landing page of a big FMCG brand in Nigeria. We pointed out areas that need improvement for better brand reputation. Do watch and remember to subscribe for upcoming episodes.