Episode 4: What Global Companies Should Know About Design (with Chris Do)

Chris Do, Emmy award-winning designer and Founder of globally known Futur platform, shares insights on design, talking about how creatives need to learn more of the business side of design and how global businesses can leverage design to succeed.


We talked about some misconceptions of design in a chat with Chris Do, a well known face in the Design world to address some of these misconceptions. 

Together with Chris Do we talked about how design is beyond just logos and aesthetics. He shared on how companies can approach product development based on the design approach. 

Chris shares the creative economy. Explaining that designers who are able to understand the business side of creating things have an edge over designers who don’t.

Chris further explains that the effectiveness of your solution depends on the depth in which you go. Clearly defining how businesses can develop products that will attract customers.

Chris encourages businesses to trust their designers in creating their brands and experiences, not just fix themselves in similar patterns and designs like they see with their competitors.