Innovation circle landing page

Episode 4: Review of the Landing Page of a Popular Commercial Bank in Nigeria

In this episode, we reviewed the landing page UI/UX of a major financial institution in Nigeria. We practically explained how poor design can affect brand perception as well what needs improvement so as to connect more with customers. Do watch and subscribe for upcoming episodes.

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Digital banking is fast replacing manual banking processes and banks and quickly adapting to this. With myriads of millenials who must shop online, recharge their phone and do lots of activities from their phones, repositioning offerings to create a unique experience becomes a make or break. Now, account opening strategies to increase customer base from different digital channels has created a frenzy competition among banks in the country. Substandard digital representation and design could mean low rating, low customer engagement and constant business losses.

How can banks create a wow experience for their customers across their digital touch points?

In this episode, we reviewed the landing page UI/UX of a major financial institution in Nigeria. We practically explained how poor design can affect brand perception as well what needs improvement so as to connect more with customers. Do watch and subscribe for upcoming episodes.