Website review innovation circle

Episode 3: Review of the Website of a Popular Insurance Company in Nigeria

This week, we reviewed the User Experience of a popular Insurance Company’s website in Nigeria. We analysed what’s working and what needs to be improved. Applying human-centred Design across digital products increases client conversion rate. Watch, apply it and subscribe for upcoming episodes.

Scroll

With lots of employees in search of ways to secure their financial future while they are working, pensions and retirement savings account (RSA) becomes a very important option. Lots of these millions of workers working in both private and public sector want to choose an insurance company with better offerings. What informs their decisions? Most search for insurance companies online and read offerings and products from competing brands in the country. When they visit an insurance company website and have a bad experience reading through the website, they likely bounce off to the next brand. This could mean losing thousands of potential customers everyday when the landing page is not properly done.

This week, we reviewed the User Experience of a popular Insurance Company’s website in Nigeria. We analyzed what’s working and what needs to be improved. Applying human-centred Design across digital products increases client conversion rate. Watch, apply it and subscribe for upcoming episodes.