The story of Swiffer is a huge testament to the relevance of design to business growth and product innovation. For companies seeking to innovate, design processes are critical to helping the team properly understand and define great opportunities that can be leveraged for business growth.
Wicked problems, in my opinion, are the new future. This is what we have to solve. Classic organisations can’t solve it as they are structured to solve tame problems.
It’s no denying that technology is important to innovation, however many business leaders make the mistake to think of technology as innovation. Others think innovation can’t happen without technology. This is a commonly held belief that Innovation leader Gianfranco Zaccai debunks in his sit down with us.
It shouldn’t come as a surprise to some that Coke has also been a leader in innovation. From branding and marketing to product and customer experience, Coke has led the way for brands in bringing new, competitive solutions to market, even beyond Consumer Goods.
Curiosity is an important characteristic of innovators because it motivates one to question facts and assumptions. When questions are asked, we are made to think differently about a service or product. Contrary to some opinions, innovation isn’t something new, it could be new, but the unique value innovation brings is that it simplifies or improves on an already existing challenge that could either be articulated or unarticulated.
In Simon Sinek’s popular TEDx talk, he said, “people don’t buy what you do, they buy why you do it.” He further goes on to explain the immense value businesses and customers can gain if their ‘why’ can clearly be identified and communicated. “people don’t buy what you do, they buy why you do it.” […]
Being creative goes beyond simply stating that your company is creative; it means building a culture and work environment that allows creativity to thrive.
Design’s entry into the business world is no longer news, however its positive impact to business is constant news.
The empathy map is a tool that helps you visualise and share what you understand about your customers.
Why is it important to effectively represent a brand across all digital channels? In this latest episode of UX Weekly, we review the corporate landing page of a big FMCG brand in Nigeria. We pointed out areas that need improvement for better brand reputation. Do watch and remember to subscribe for upcoming episodes.
The Effort-Impact matrix is a decision-making tool that helps companies and teams save time and make the most out of resources.
Design Research is a user-focused method to gaining information of your customers, through human-centred design processes, to inform your product build. It seeks to discover your customers’ behaviour patterns, drivers and needs.
Mountains and Valleys helps you have structured sessions that deliver clear next steps to accomplishing tasks and tackling problems.
In this episode, we reviewed the landing page UI/UX of a major financial institution in Nigeria. We practically explained how poor design can affect brand perception as well what needs improvement so as to connect more with customers. Do watch and subscribe for upcoming episodes.
The Innovation Sourcebook is a tool that is used to organise products, services and systems that have been successful in the market.
Innovation conferences have proven to be one of the richest sources of inspiration for professionals looking to create more innovative solutions within their teams and organizations, for profitability and higher returns on investment.
The Trend Matrix is a tool used to track how trends and external forces can affect Technology, Business, People, Culture and Policy.
In developing a new product or service, there is always a need to get an understanding of the value to be gotten for the business. This value derivation might not necessarily be precise but will be based on established economic facts.
Meetings are very important for any business to exist, however, they could also be a major time killer, especially if there are no results to show for all that meeting time.
This week, we reviewed the User Experience of a popular Insurance Company’s website in Nigeria. We analysed what’s working and what needs to be improved. Applying human-centred Design across digital products increases client conversion rate. Watch, apply it and subscribe for upcoming episodes.
In this week’s UX Weekly episode, we focused on UI of a popular payment platform in Nigeria. We analyzed what is working, what’s missing and how it can be improved. Watch, apply it and also subscribe for upcoming episodes.
There are many ways you can get inspired in launching your new venture or improving on an already existing one. The innovation sourcebook serves as a means to gather various inspirations in one place to help you as you innovate.
UX Weekly is a review of the user experience of products from big brands you know. We talk about what is missing, what needs to be improved and how it can affect overall product and business performance.